Producers Guild of America at The New School: Ad-Tech: What New Media Producers Need to Know About the Next Generation of Advertising

7:00 p.m.

The explosion of new technology platforms for advertising creates expansive opportunities for new media producers, who can leverage innovations in addressable advertising; mobile real-time semantic buying; in-app purchases, and video game ad solutions in order to develop sponsorship deals and reach new audiences.

New York, the epicenter of the ad-tech world, has seen several revolutions in digital advertising solutions since DoubleClick was founded in the mid-1990s. Now, the convergence of powerful advertising technologies and the expansion of branded entertainment and multi-platform content distribution have combined to create new ways to both entertain audiences and pay the programming bills.

Join the Producers Guild of America New Media Council East for an evening of discussion and presentation on the latest breakthroughs in ad-tech for producers.

  • Arkady Fridman, Vice President, Sales, SponsorPay
  • Anthony Iacovone, CEO, AdTheorent
  • Warren Schlichting, Senior Vice President, Media Sales & Analytics, DISH Networks

Theresa Lang Community and Student Center, Arnhold Hall, 55 West 13th Street, 2nd floor

Free; no tickets or reservations required; seating is first-come first-served

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