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Today Facebook, YouTube, and Twitter have a huge influence over what entertainment consumers watch, attend, listen to, and write about. A panel of leading publicists explore the use of these and other social media tools to generate buzz both online and off for companies and projects. If you’re interested in public relations for career or academic purposes, come learn from the pros how social media works and how to get a job in this growing field. Dan Silberman, Senior Vice President, Publicity, A+E Network and BIO Channel
Lauren Auslander, VP, Entertainment, PMK*BNC
Sharon Pannozzo, VP, East Coast, NBC Entertainment Publicity
Moderator: Dade Hayes, Senior Vice President, Rubenstein Communications
Co-sponsored by the School of Media Studies.
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