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6:00 p.m.
- 8:00 p.m.
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The School of Design Strategies at Parsons presents Roger Martin, dean of the Rotman School of Management at the University of Toronto, in conversation with Bruce Nussbaum, BusinessWeek contributing editor and visiting professor of Innovation and Design at The New School. Nussbaum and Martin will discuss the route followed by successful design thinkers in business, science, and the arts, on the occasion of the publication of Martin’s new book, The Design of Business: Why Design Thinking is The Next Competitive Advantage.
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Martin’s illustrates how to combine proof-based analytical thinking with possibility-based “abductive thinking;” how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration. Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design.
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