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The Caffeinated World: Coca-Cola and Coffee in History, Culture, Politics, and Your Life
Coffee grows wild on the mountainsides of Ethiopia and its seeds have been roasted, brewed, and drunk by humans for at least 500 years. Making up for a history rife with controversy, slavery, and the exploitation of the developing world, coffee has become a major focus for Fair Trade. Coca-Cola, invented in 1886 as a cocaine-and-caffeine-laced nerve tonic and soda fountain beverage, is a much younger drink, but in its short history it has become as ubiquitous and controversial. At the moment, soft drinks are widely vilified as a major culprit in the obesity epidemic. Mark Pendergrast will explore this caffeinated history in an informative, entertaining, and challenging presentation. He is the author of For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It and Uncommon Grounds: The History of Coffee and How It Transformed Our World. Moderated by New School faculty member, Andrew F. Smith.
Sponsored by the Food Studies Program at The New School for Public Engagement.
Theresa Lang Community and Student Center, Arnhold Hall, 55 West 13th Street, 2nd floor
Free; no tickets or reservations required; seating is first-come first-served
Single event purchases can be made online at any time at the New School Box Office. Series and discounted tickets must still be made in person or over the phone at The New School Box Office at 66 West 12th Street, main floor, Monday-Thursday 4:00 to 7:00 p.m., and Friday 3:00 to 6:00 p.m. The box office opens the first day of classes and closes after the last paid event of each semester. Reservations and inquiries can be made by emailing firstname.lastname@example.org or calling 212.229.5488.For events scheduled during the summer term, the box office will open one hour before each event.