Strategic Messaging and Communications

Strategic Messaging and Communications

The PUBLIC RELATIONS team manages communication about the university for both internal and external audiences. The department handles strategic messaging, media relations, crisis communications, and internal communications.

  • Raises awareness about the university, its leadership, faculty, and students by generating positive media coverage
  • Serves as the university's liaison to print, broadcast, and online media
  • Oversees communications during crisis situations
  • Writes, edits, and promotes internal news blog, media blog for the press, faculty expert website, university event calendar, and major university announcements
  • Coordinates social media communications strategies for The New School with the Social Media office
  • Manages community relations

Director of University Communications, Sam Biederman


SOCIAL MEDIA develops and oversees a comprehensive social media strategy for The New School.

  • Manages university social media profiles and serves as a resource for divisional and departmental profiles
  • Collaborates with stakeholders to deliver engaging content through a variety of evolving social media platforms
  • Creates and updates social media guidelines and policies 
  • Designs and directs social media education programs for university leadership, faculty, and staff
  • Approves the creation of new social media channels

 Social Media Director, Christopher Fleener


The EDITORIAL SERVICES staff develops and edits written content for academic and administrative departments of The New School.  The department's writers and editors strive to make texts accurate, readable, engaging, consistent, and appropriate for the intended audience.

  • Writes, edits, and researches hundreds of projects annually, including search pieces, viewbooks, advertisements, email marketing campaigns, the annual report, and content on the university website
  • Copyedits texts written by administrative and academic departments, including for the university website, recruitment materials, course catalogs, student services materials, public programs, marketing materials, and alumni newsletters
  • Maintains the university's editorial style guide

Director of Editorial Services, David Worley

 
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