PUCD
3030
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Spring 2012
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Faculty:
Kevin Brainard
The 500-year-old history of printing in the West centered on the book. As communication needs have changed, the form of the book has evolved. This course explores how the subtleties of typography and layout are a mirror to the zeitgeist (culture and insight) of visual style. Students explore book design from the simplest one-column layout to complex grids and free-form typography. Through this investigation, students begin to understand and develop forms appropriate to editorial content and context. This class also tackles the practical aspects of book production, from developing viable projects, to working with publishers, to understanding production implications of the design.
