PARSONS > Bengtsson, Bjorn

Bengtsson, Bjorn

Bjorn Bengtsson

Office Location:

Sheila Johnson Design Center
  • Email: BengtssB@newschool.edu


  • Senior Executive in the area of Product Development and Design. Currently retained by Greg Norman Collection, a market leading golf apparel company, in charge of design, product development and sourcing.Past experience includes Vice President of Design for Theory Men's wear, Vice President at Hartmarx Corp. and Oxford Industries. Over 20 years of experience in the Fashion industry in the areas of design, product development, production and marketing. Extensive international experience. Particular skills in the area of interactions between design, merchandising and production in the product development process.


    Research Interests:

    Target Market Segmentation, Creativity (Intuitive Design)

    Current Courses

    Merchandising Workshop



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