Luxury Design & Strategy(4)

PSDS 5020 | Fall 2011 | Faculty: Jessica Corr, Heico Wesselius

In this course, students from around Parsons join MBA students from Columbia University's Business School in an advanced studio on the development of luxury products, services and experiences for prominent manufacturers of luxury goods. This studio will engage students in the development and marketing of products in response to specific briefs, focusing on areas of exploration that are of particular interest to the participating firms. Working in class, in team-initiated conferences and in an on-line environment, students will gain real world experience in the dynamics of interdisciplinary team methods and the convergence of creative and business strategies. This course will also provide a rare opportunity for students to interact, in person and on-line, with senior executives of these world-renowned firms who will share their experience in design and business strategy.Open to: Graduate and upper-level SDS students; non-SDS students subject to Design and Management program approval