PAFM
1080
|
Spring 2012
|
Faculty:
Jose Chan,
Jennifer Heiser,
Athena Lazarides,
Charles Martin,
Martha Nieto,
Suzanne Piazza,
Eliane Sobral
This course is an overview of the merchandising principles and techniques necessary to operate a successful fashion apparel company. The course enables students to examine the role of a merchandiser within a fashion company. The students learn about the merchandiser's planning, editing, and pricing strategies. They learn first hand what it takes for a merchandiser to cost fashion apparel profitably through garment costing exercises. The student gains an appreciation of the core nature of merchandising in fashion and its dynamic character.
