PUCD
4060
|
201130
|
Faculty:
Barbara Friedman
The focus will be on creating visual and verbal advertising messages for campaigns. These messages need to sell products, services, and ideas in an overwhelmingly crowded marketplace. We are all bombarded with messages in various forms of media, and new media delivery systems have created even more challenges on how to get the word out. Assignments will come from packaged goods, hard goods, public service, non-profit, and the cosmetic/fashion/beauty industry.Open to: CMD and DTC students
