Businesses Practices for Media

PUCD 2031 | 201130 | Faculty: Domenick Propati

This class is an introduction to the Creative Media business and your personal economic realities within that industry. Questions that will be analyzed include: How will I make a living after I graduate? What types of jobs are available for creative professionals in todays (and tomorrow's) market? What information do I need if I want to run a business or even start my own? How do I maintain my Creative Integrity when faced with a clients demands, along with basic business concepts? Building a career and managing a successful creative media business in todays competitive environment presents unique challenges when compared to other, more traditional, businesses. Business Practices in Media will introduce the key management concepts necessary to understand, work in, and run a successful creative media company. Areas of focus will include market differentiation, maintaining clients and growing revenues, raising money, managing finances and budgeting, staff development, technology, sustainability, social responsibility and legal compliance. Discovery of key concepts will be achieved through a combination of presentations, case studies and projects.Open to: CMD and DTC majors