PAFM
1080
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Fall 2011
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Faculty:
Jujuan Brown,
Charles Martin,
Martha Nieto,
Mark Osborne,
Suzanne Piazza
This course is an overview of the merchandising principles and techniques necessary to operate a successful fashion apparel company. The course enables students to examine the role of a merchandiser within a fashion company. The students learn about the merchandiser's planning, editing, and pricing strategies. They learn first hand what it takes for a merchandiser to cost fashion apparel profitably through garment costing exercises. The student gains an appreciation of the core nature of merchandising in fashion and its dynamic character.
