Parsons

  • Joan Abraham

    Part-time Assistant Professor

    Profile:

    My expertise is online branding. In 1994 I segued from Fashion Marketing into new media marketing, using fashion to create an image in the online environment. I created the emarketing class at Parsons in 1994 and have watched the industry mature from a very strategic perspective. I create original online lifestyle programming called "vidbits"

    Research Interests:

    advertising,branding,fashion marketing,social media,video

    Current Courses:

    Marketing 2: Branding

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