PAFM
1109
|
Spring 2012
|
Faculty:
Joan Abraham,
Gretchen Harnick,
Mary Kassner,
Jeffrey Madalena
Online retailing and social media marketing are fundamental topics in the fashion industry. Students in this course will explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands. The course explores how the changing face of retail is meeting the instant demand and evolving culture of communication technology.
