PAFM
1090
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Spring 2012
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Faculty:
Gretchen Harnick,
Aaron Heiser,
Athena Lazarides,
Suzanne Piazza,
Phyllis Shapiro
This course is an overview of the principles, procedures, and applications involved in successful retailing. It is an extensive examination and study of the functions and structures of retailing and how they serve society. Students explore promotion, global retailing, location, image development and explore new technologies used in successful retail organizations.
