PUDM
4030
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Fall 2011
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Faculty:
Margaret Bishop,
Agathe Blanchon Ehrsam,
John Longshore,
Heico Wesselius
In todays business arena, strategic planning, marketing and analytical skills are now demanded by all businesses. This course is broken down into six modules: introduction to the management process; strategic planning process; strategic marketing; organizational structure; human resources policies and management; and the business of the planning process. The course will draw upon case studies from the design industries.
