Managing Creative Projects

PUDM 3401 | Fall 2011 | Faculty: Kaleem Kamboj, Virginia Marino, Patricio Ramal, Jeffrey Riman, Dawn Verbrigghe

Historically, designers have been trained to see themselves as creative types, whose value to projects cannot be easily quantified or rationalized. By its very nature, this auteur role has always created problems in regard to project management. In the course of the past few decades, as the nature of creative endeavors has become increasingly complex and collaboration more common, much energy has been focused upon understanding the creative process so that it can be more efficiently managed. In addition to covering the basics of project management (estimation, client management, etc.) this course will identify some of the ways in which managing creative projects differs from other forms of project management, and explore ways in which these differences have been addressed and creativity enhanced. By the end of the course, students will have the critical ability to anticipate problems before they arise as well as a deep understanding of how the creative role can be spread across an entire project team.