PAFM
1090
|
Fall 2011
|
Faculty:
Jose Chan,
Gretchen Harnick,
Aaron Heiser,
Athena Lazarides,
Suzanne Piazza
This course is an overview of the principles, procedures, and applications involved in successful retailing. It is an extensive examination and study of the functions and structures of retailing and how they serve society. Students explore promotion, global retailing, location, image development and explore new technologies used in successful retail organizations.
